Why Your Bonus in Business Should Be Better Than Your Offer

Posted Jul 6th, 2019 in Testimonials, Blog, Confidence, Owning Your Choices, Overcoming Perfectionism and Failure

"I don't want to be pushy, salse-y. What if people think I'm only in it for the money?"

Well as my previous mentor Brendon Burchard says,

"If you don't make the money, you can't support the message."

It's not an either or. It's and/also.

You can change people lives to an immense magnitude, AND be paid handsomely for it.

At least that's the world I play in.

But it never used to be that way.

I grew up in a hard working blue collar family that didn't struggle to put food on the table,

But there weren't any extras.

We went to Disney once when I was 4, and I remember one or two trips to the Jersey Shore,

But vacations weren't a regular thing.

It was work hard, be thankful for what you currently have, and keep your head down and shut up.

Don't ask for a raise, don't dream for more, don't want more.

I can remember when my husband Eric and I picked Eagle Rock Resort as our wedding venue, my mom looked at me and said,

"Who do you think you ARE? Only doctors and lawyers get married there."

PS. They weren't helping pay for it, so we chose a venue that called to us.

It was essentially a beautiful log cabin lodge with fireplaces and huge panoramic windows and deers running by.

We felt at home there and the wedding day was gorgeous.

Because it was on a windy path in the mountains, and we wanted our guests to enjoy,

Eric and I arranged a free shuttle service to every hotel to pick up and drop off so there was no drinking and driving.

We were actually having so much FUN that we paid extra that night to extend the wedding until 2 am.

Although wedding wasn't our business, it was still about providing an experience.

When making an offer in your actual business (or if you're not an entrepreneur, when asking for a raise or picking a job)

It's all about the experience. 

People don't care about the features or benefits of your program or service, they care about the environment.

They care about what they are going to experience before, during, and after they work with you.

That's why you need bonuses when you launch.

3 Ways that you know you have a winning bonus:

1. It's solves a problem or objection of why they can't work with you, be successful, afford it, etc.

When I offer our lead generation program, my bonuses are crafting your first product, and a done for you click funnel.

That way if they have nothing to sell or they don't know how to get online with a website or funnel,

I provide that solution so lead generation is the next logical step.

2. It's almost better than your actual offer (Course, Event, Coaching Program, Membership, 1:1)

Your bonus should make their EYES light up.

Just yesterday, Eric and I were helping out friend Lou Corleto craft his speech and offer this month as he's speaking to chiropractors in Australia.

Lou's a healer, chiropractor by trade, but because he's the best of the best, and evidently at these events everyone adjusts each other as chiropractor code, 

300+ people want to be adjusted by Lou.

Lou does it, because he's a healer, a giver, true light and love,

But you can image the energy it takes to adjust a crap ton of people over the course of 2 days.. and speak.. and be present.. and travel..

So we make that Lou's bonus. Anyone that buys his retreat (8-12 people) get to be adjusted by Lou.

They are vested in him, and now he can pour all his energy, healing and love into them.


3. People simply love getting awesome things for free when it makes sense.

A common mistake I see in business is that someone will develop a course on the "8 Steps to Beat Bloat" as they are in health and fitness,

But then offer a bonus of "How to Get Your Dog To Sit" PDF from a previous business.

I'm here to fit into my jeans, and I don't even have a dog.

I'm making things up, but you get the idea that it has to make sense. It has to be well thought out.

I'm a sucker for a sale, a good deal, or a "thrown in" extra, and you are too. That's sales psychology.

So give them the right goods.




Unsure of what that is?

My online in 9 Course Talks about ALL of this. It's a go at your own pace, 9 module course, that gets your first online paying client.

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