Why Testing Your Idea With an Audience is Good and Bad

Posted Oct 22nd, 2019 in Testimonials, Blog, Confidence, Owning Your Choices, Overcoming Perfectionism and Failure

"Well if they are really enjoying it, they should tell their face."

Said my mentor..... and I bust out laughing.

I didn't think my personal story landed well with audiences when I first started sharing it. Their expression were blank.

I had so much shame and worry that I wanted any reason to get out of sharing it.

My mentor was sharing his experience with me when he first started doing plays and got the same response, even though the audience came up later and shared how much they loved the play.

What he meant was that you can't judge what people think by their reactions. You judge by conversions (opt ins, buys etc).

The truth is that most people are taking you in, processing what you shared, finding themselves in your story, thinking about their family or situations or what they need to do. Or maybe even thinking about how they are going to hire you, find the money, tell their spouse, and the many other things that run through their heads.

As I've gotten more comfortable sharing my personal stories in the right way (only though a bazillion practice sessions), I do get more reactions from the audience, more opt ins, conversions, affiliate offers, collaborations brewing, but that wasn't my biggest AHA.

My biggest AHA from being a global speaker, 2x best selling author, and business strategist is that it doesn't really matter what people think.

As an entrepreneur, your job is to believe your idea is going to change the world. Your job is to believe so much in yourself that you're willing to work hard, pivot when things aren't working, and be in it for the long haul.

I've coached my clients to do market research, to beta test an idea or concept before you create a course or membership around it,

And that's good advice.

Our audience, clients, and peers are the first ones to tell us if something makes sense to then or not.

But don't confuse testing with validation.

Amy Porterfield talks about this in her podcast transcript here.

You may need to change the way you say something or the way you teach it if it's not landing, but don't throw out your whole idea just because people tell you it's crazy, or stupid, or that it makes no sense.

You're market testing what language moves them, not what idea you should stick with or abandon.

I believe the only time you should abandon a concept or idea is if YOU don't believe in it anymore. If it doesn't move YOU.

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Need help teasing out ideas? Not sure how to do a beta test? That's why my husband I start with strategy calls. Find out more here!

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