How to Make a Funnel to Boost Sales in 5 Easy Steps
Getting new prospects is often cited as the most difficult part of making a sale. What if you could build a tool to do the hard stuff for you?
This magic tool is called a sales funnel. It's easy to build and can keep your company going and growing once it's done right.
Ready to learn how to make a funnel? Here are five powerful yet easy steps you need to know.
What is a Sales Funnel?
Before we walk you through the five steps of building a funnel, let's clarify what it is.
A funnel is big on top and small on the bottom. On top are a bunch of interesting prospects, and at the bottom is the qualified sale.
Your challenge is to get prospective customers through awareness, to interest, through evaluation of the sale. Now let's go through the easy five steps.
1. Build Awareness
Before you can snag a customer, you have to make sure they know who you are. Having a strong brand identity is essential to drawing in new prospects.
You can do this through paid methods, like ads that target your ideal customer. You can also do this for free with solid on-site SEO.
2. The Offer
So they know who you are, now how do they get what they want?
Make purchasing from you an easy process. Use a strong landing page, easy to navigate product pages with clear descriptions and even a FAQ for using your goods and services.
3. Earn Their Trust
You need to answer the most crucial question — why should they buy from you? Why should they go with you instead of buying a cheaper version on one of those big-name websites?
Earn their trust by proving why you're better than the big guys. Use customer testimonials and play up your strengths.
4. Sweeten the Deal
The customer is on the edge of the funnel, ready to pitch in. If they hesitate before the purchase, you might need to sweeten the deal.
Be prepared to offer your customers an upgrade. Free samples or a discount for the first time or repeat customers might help them go from intent to purchase.
5. Beyond the Sale
Your work doesn't end with the sale. The most valuable thing a business can earn is a customer's loyalty.
You need to keep them coming back again and again. This extra legwork shows the customer you're committed to going the extra mile for them.
Keep information they share with you, like credit card info or their shipping address, in your database. That alone can boost your chances of getting a return business by 34%.
Offer excellent customer service and easy returns. Answer questions and concerns promptly and politely.
How to Make a Funnel the Right Way
Now that you know how to make a funnel, it's time for you to apply it to your business.
These five steps are a template. Your business might have different needs so get creative and find what works best for you.
Want to ignite your business's potential? Reach out to us Eric and I for a free brainstorming session!