What? What happened? How is it February 2020? I feel like I blinked and February was here.
I've been feeling a vibe on social media lately that January felt like the LONGEST. MONTH. EVER.
It was actually the most amount of growth I'd seen in any given month of business to date. But that's because Q4 of 2019, I had all my ducks in a row. People were finding my quicker, opting in quicker, and simply buying things quicker. One of the main reasons that happened was because of SEO.
In the digital age, Search Engine Optimization (SEO) is one of the most effective ways to get your business noticed and engage with the customers you want.
Did you know that in 2020, small businesses now spend an average of almost $500 a month on SEO services, with larger companies spending many times that amount. I felt like I was living under an SEO rock from 2019 and before, until my husband Eric, got us up to speed.
One of the key SEO benefits is that it gets your business ranked highly on Google search results, making it easier for potential customers to find you.
With businesses of all shapes and sizes pouring time and money into SEO, I want you to understand and catch up.
Here are 5 reasons you need to be using SEO for business marketing.
1. SEO for Business Marketing Saves You Money on Ads
One of the major benefits of SEO mobile marketing is that it will save you a lot of money on advertising.
A rookie mistake is throwing your budget on ad banners that nobody will click on. Instead you can learn the principles of SEO to boost your site for free. Not sure what to do? Google it? Or hire us. Sorry to be that frank, but I leave the "things I don't know about" to the professionals.
While paid-for SEO services like our Sales Booster program offers better results, simply learning how to format your site for SEO and include the right keywords is completely free. It just takes more time to do it yourself.
You'll want to know the exact words that people are searching for on Google and have those on your website in header sections.
2. SEO is the Most Important Source of Web Traffic
Organic web searches are the most significant source of web traffic in the world by a wide margin. Almost every internet user on Earth uses Google on a daily basis to find what they need. Organic means someone doesn't click on a paid ad. They are simply asking good old Google for help.
This means that making sure your website is on the first page of Google results is a hugely effective way to connect with customers.
Find out what kind of Google searches your target customer is conducting and format your site accordingly. Not sure what that is? Type in the first word in the Google Search Bar and it will prompt you what's next and what's most commonly searched.
3. SEO Builds a Trustworthy Brand
In a world where increasing brand recognition is crucial for market success, SEO is an invaluable tool. The SEO process operates a dual dynamic.
While you're trying to boost your site on Google, Google is trying to ensure you are a quality brand that is worthy of boosting. Trust is everything in business.
The SEO process requires your site to have quality backlinks, trustworthy content, and visual appeal. I often link my mentors, Bo Eason and Brendon Burchard's websites if I'm sharing something I learned from them, or I will simply link a previous blog post or article that I write.
All of these are vital if you want to boost the brand reputation of your business because it shows not only that you play nicely with others, but also that you're constantly running an active business.
4. SEO Boosts The User Experience
SEO strategies will push you to provide a better user experience for your customers.
Any SEO for beginners guide will tell you the importance of having a smooth, easy-to-use, mobile-friendly site if you want the Google algorithm to give you a boost.
These are all vital qualities that convince customers to keep coming back to your site. There is nothing worse than clicking on links that don't make sense or don't work. SEO helps you get clear on who you are and what you offer to whom.
5. SEO Isn't Going Anywhere
SEO is not a passing fad. Google's market share is growing, while the methods it uses to rank websites are being adopted by its competitors.
If anything, SEO will become even more central to business marketing over the next decade.
This means that now is the best time to get started and ensure you are one step ahead of the competition.
Learning the ins-and-outs of SEO for business marketing is a crucial first step towards success. To learn more about how to market your business in the modern marketplace, don't hesitate to get in touch for expert advice and consultations.