It Takes a Village: The Many Benefits of Group Coaching Programs

Posted Apr 13th, 2020 in Blog

COVID-19 has given me the time to learn.

Those courses that have been put on the "online" shelf for a year, my inbox that's full or market updates, and newsletters from fellow peers in our industry have finally been read, digested, and understood.

One key fact that I learned was that experts predict that the self-improvement industry will be worth $13.2 billion by 2022.

Now more than ever, there are many people out there who are willing to invest in their personal growth.

However, if your clients funds are limited, they may be wondering how to afford a self-improvement program.

That's why offering a group coaching might be the answer.

In 2016, I joined my first ever group coaching program that was offered by my upline in my network marketing company.

It was $500 a month for 6 months and by the end I had a starting mission, vision, website, lead magnet, and brand!

My brand has evolved from the health and fitness and personal development industry,

Into being the strategist and marketer creating these assets for customers

But I'll never forget where I first started.

Group Coaching: What Is It?

Group coaching takes the basic idea of a 1:1 coaching outline and molds it around a group structure.

The approaches and desired outcomes are the same. However, the framework relies on interactivity in the group to succeed.

The maximum size of a coaching group is 15. 

The Advantages of Group Coaching

Group coaching offers a number of benefits compared to one-to-one sessions.

Lower Cost

As previously mentioned, group coaching doesn't cost as much as one-to-one coaching.

There may be a trade-off here in terms of the amount of direct contact you give to your client. However, that doesn't mean that there is any compromise in the quality of the coaching you give.

Clients who get overwhelmed, second guess themselves, or who are just starting out actually benefit more from a group structure.

That means that your client might get more from group coaching than one-to-one, and end up being able to afford your services if they are just starting out.

Team Atmosphere

Getting involved in a team dynamic can help participants to engage more with the coaching process.

For some people, the idea of one-to-one coaching can be a little daunting.

However, a team atmosphere allows everyone to participate to whatever degree they are comfortable with. Also, it gives more introverted people a chance to socialize with others who have similar goals and interests.

If you have clients who are looking to scale, being in a group coaching program can move your efforts along faster.

The team-building element to group coaching is particularly important if you own a business and are trying to foster better relations.

Peer Learning

Peer learning is the process by which participants in a coaching program learn from each other, rather than from the coach.

While the coach is the main source of guidance and instruction, coaching participants can learn a lot from those around them. Certain individuals in the group may have a particularly relatable approach to the concepts being taught, and this may resonate with other participants.


In a one-to-one setting, a client is only ever accountable to their own standards. However, coaching in a group makes the participants accountable to each other.

This means that they are more likely to engage thoughtfully and diligently with the material.

An element of competition may even enter into the process.

In my first group coaching program, I was the first one to get my website out, and I got one month free of coaching!

Not only will accountability make the coaching process more effective, but it may also make your employees (if you have them) happier at work.

Start Your Group Coaching Journey Today!

Whether you own a business or you're seeking growth on a personal level, group coaching has something to offer you.

If you're interested in learning more about how we can build a group coaching with you (or join one of our programs), contact me today.

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