Online marketing is simply known as using web based services such as email, social media, SEO, etc to communicate a brand, products and services. People don't come to us because they need marketing, it's because they need sales. Here's what you need to know FIRST before you market online.
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I've heard other people call them "raving fans" but I don't want fans. I want lifers. Instead of looking at the ROI or conversation rate of a single campaign in business, imagine how cool it would be to start focusing on the lifetime value of a customer. THAT was a game changer in my business and this blog will teach you how.
Have you ever been asked what you do? Things like your role or your title, and you got stumped? Me too. Because when you do so many things, and you've done so many things, it's hard to get right to the point and still be impactful. Forget the elevator pitch. This blog guides you to think about one or two WORDS to get your point across about who you are and what you do!
Creating a course is only complex if you make it. However there are three common mistakes that I want you to avoid. Read about them in my latest blog post here!
You can pick your logo, font, colours, plan your product site, master tech with websites, funnels, and ads, but it doesn't all come together until you figure out the emotions. When you know how you want people to feel, you can speak directly to a person in your copy, content, video work, stage presentations, and ads. The best place to start is finding the themes in your stories. Use these 50 content prompts to get started!
You've heard the phrase, confidence is an inside job, but how exactly do we generate it? How exactly do we OWN IT? There are three things that I do before every speaking engagement, live video, podcast, webinar, or event to get in my heart and out of my head. Find them out here!
I didn't trust my gut and it cost me more than 15k. I betrayed myself, and I learned some SERIOUS valuable lessons in the speaking world. Growing up with the "you don't spend it, unless you have it" voice hit me hard as a huge decision backfired. Read on so you don't make the same mistake as me!
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