A niche market is the death of your growth. In this quick but impactful episode, Lisa Pezik talks about what you should niche and what you should not, when you should direct your marketing efforts to an avatar and when you should go broad. This information goes against the grain of what's commonly being taught, but the "way it's always been done" is old news. Read in to get up to speed with growth and scale trends in online marketing.
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I recently had Jan Janzen, a sales expert, on my podcast where she trademarked the phrase, "6 Figures is the New Minimum Wage."It got me thinking, why do we sell ourselves short? It also got me thinking about the shifts I made in our life when we hit the 7 figure mark and what got us there. Read on to see what they were.
Being a mom was challenging enough, and so much so when raising kids with special needs. Author Barb Braendlein joins Lisa Pezik to discuss her experiences as a mom of four children with mitochondrial disease. She details her complicated life as a parent that led her to write the non-fiction book, Olive, with her true-to-life experiences being mirrored through the eyes of the non-verbal, medically fragile protagonist. Barb also shares how she and her husband dealt with grief amid the struggl...
As new social media apps like Clubhouse are being developed and launched, it's easy to feel FOMO, and that you want to be the expert to gain new leads and followers. But is mastering the latest social media app the best use of your time. Maybe.. maybe not? Read on to find out why.
How can women entrepreneurs overcome money issues in their business and make money their best friend? Lisa Pezik dives into this conversation with Jan Janzen, a serial entrepreneur who owns the motto, “6- Figures is the New Minimum Wage.” A veteran entrepreneur for 40 years, Jan’s focus is to help entrepreneurs, especially women, create the business they want and deserve by teaching them how the right mindset when it comes to money. In this episode, Lisa and Jan dive deep into the sales conv...
Email marketing, when used properly, is a solid business strategy and business necessity. Steer clear of these mistakes, and you'll have a fruitful, growing list that buys and refers.
Robin Sharma said, "Victims have big TV's. Leaders have large libraries." Here are three connection tools that grew my outreach and income in 2020.
As we strive to do more and become more to make a difference, we tend to sacrifice ourselves in the process. Dr. Joanna Martin, founder of One of Many, is on a mission to help people change their corner of the world without burning out. In this episode, she joins Lisa Pezik to explain how to get out of "superwoman energy" and more into a feminine and soft power. She breaks down how we can replenish our energy by honoring our needs, evaluate our domestic relationships and friendships, know ou...
Many businesses struggle with the human aspect of it. As we strive towards our goals and numbers, we tend to forget the people that help us reach them. In this episode, Lisa Pezik sits down with Brenton Webber, a customer experience expert who helps companies and businesses focus on H2H (human to human connection) vs. B2B or B2C. He also challenges the ROI and focuses on ROXI (return on experience investment). Together, they talk about understanding the experience and transformation economy ...
We are in control of what is happening in our lives. And if we manage to attune our inner compass according to our beliefs and goals, everything would be possible and well within our reach. Joining Lisa Pezik is actress, writer, and psychic Laura Michelle Powers to discuss how understanding the natural GPS in our bodies can help us move away from the generic success checklist and become more connected to our intuition. She also explains the importance of a well-designed and updated business ...
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