Email marketing, when used properly, is a solid business strategy and business necessity. Steer clear of these mistakes, and you'll have a fruitful, growing list that buys and refers.
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Robin Sharma said, "Victims have big TV's. Leaders have large libraries." Here are three connection tools that grew my outreach and income in 2020.
As we strive to do more and become more to make a difference, we tend to sacrifice ourselves in the process. Dr. Joanna Martin, founder of One of Many, is on a mission to help people change their corner of the world without burning out. In this episode, she joins Lisa Pezik to explain how to get out of "superwoman energy" and more into a feminine and soft power. She breaks down how we can replenish our energy by honoring our needs, evaluate our domestic relationships and friendships, know ou...
Many businesses struggle with the human aspect of it. As we strive towards our goals and numbers, we tend to forget the people that help us reach them. In this episode, Lisa Pezik sits down with Brenton Webber, a customer experience expert who helps companies and businesses focus on H2H (human to human connection) vs. B2B or B2C. He also challenges the ROI and focuses on ROXI (return on experience investment). Together, they talk about understanding the experience and transformation economy ...
We are in control of what is happening in our lives. And if we manage to attune our inner compass according to our beliefs and goals, everything would be possible and well within our reach. Joining Lisa Pezik is actress, writer, and psychic Laura Michelle Powers to discuss how understanding the natural GPS in our bodies can help us move away from the generic success checklist and become more connected to our intuition. She also explains the importance of a well-designed and updated business ...
This has been a year of loss and a year of massive change. It's easy to ask, "What's wrong?" but what would happen if we flipped if to, "What's right?" Let's ask, what's right with you? What's right with your business? What's right with love in your life? What went right this year? Read on to see how this question has changed a negative to a positive this year for me.
What got us here isn’t what’s necessarily going to get us there. This year may not have been the best, but 2020 does have its blessing for us – a learning experience that sets us up for greater heights in 2021. In this episode, Lisa Pezik is joined by Certified Reiki Master, Dorothy Knight, who shares the four steps to get grounded to fly high in 2021. It’s an action plan to: acknowledge the trauma of 2020 and put the pieces back together in a different way; stop and ask, “How do I feel abou...
We’ve all gone through and will go through hard things in life. This 2020, whoever hasn’t endured one is either extremely fortunate or in denial. Lisa Pezik discusses this with Justin Lewis, creator of the podcast, The Hard Thing. Listen in as he shares the wisdom and knowledge he’s observed by having tough conversations with his guests. In this episode, you will learn that it’s not the hard thing that defines you, but what it is that you do in spite of it. Applying this realization to real ...
Is there a right and wrong time to write a book? Robin Colucci, publisher to world-class experts, writing world-changing books, busts some myths around book writing as she breaks down the dos and don'ts of bestselling books with host Lisa Pezik. Why should everyone write a book? Does the saying "the book is just a business card" hold true? What evidence does a book actually prove? Robin answers these questions, and more. Plus, she also lays down the reasons why you want to add a book to your...
There is no shortage of information or experts to guide you to business strategy and success, but what happens when you have to figure it out on your own? Chaos, confusion, and overwhelm can hit. In this episode, Lisa Pezik shares the four essentials, in step-by-step order, to monetize and attract new clients. Particularly relevant during this time, follow along to gain these new ideas you can add to your tool kit for when you are struggling to find out who you are in business.
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